If there’s one place in the Gulf that’s redefining what tourism looks like, it’s Qatar. From massive growth in visitor numbers to its reputation for exceptional service, the country is building something special — and Omar Al Jaber, Director of Shared Services at Qatar Tourism, is one of the key figures behind this transformation.
In a recent interview, Al Jaber shared a closer look at how Qatar is planning to become a global tourism leader — and it’s not just about big events or skyscrapers. It’s about people, partnerships, and a serious commitment to service.
More Visitors, More Vision
Qatar welcomed over 5 million visitors in 2024, a huge leap from previous years — and that’s just the beginning. In the first few months of 2025 alone, more than 1.5 million tourists have already arrived. This surge isn’t a coincidence. It’s the result of a clear vision: to make Qatar a destination people don’t just visit — they remember.
A Country of Experiences, Not Just Attractions
What sets Qatar apart, according to Al Jaber, is its ability to offer something for everyone. There’s the MICHELIN Guide, spotlighting Qatar’s culinary scene. The Doha Jewellery & Watches Exhibition and Web Summit Qatar, which attract business travelers, creatives, and tech minds from around the world. It’s not just about places — it’s about curated experiences.
And then there are strategic partnerships — like the collaboration with Celestyal Cruises and Abu Dhabi — opening up new possibilities for twin-destination holidays and regional cruise tourism.
Digital Moves with a Human Touch
In 2025, even tourism is digital — and Qatar knows it. That’s why the team is leaning into data-driven marketing with tech leaders like Huawei and flynas, making it easier to connect with the right visitors at the right time, and to improve the travel experience before people even board a plane.
Service Is Everything
For Al Jaber, service isn’t just a department — it’s the foundation of Qatar’s tourism promise.
Qatar Tourism’s Service Excellence Department is constantly working behind the scenes to ensure every visitor encounter — from airport customs to hotel front desks — is smooth, warm, and memorable. Staff across the sector receive ongoing training, and the newly launched Qatar Tourism Awards are celebrating the people who go above and beyond every day.
Looking Ahead: Cruises, Families & Weddings
So, what’s next? More cruise ships — with 87 expected in the 2024/2025 season — and a push to attract families and wedding groups, especially from markets like India. Qatar is positioning itself not just as a place to visit, but a place to celebrate life’s big moments.
Final Word
Omar Al Jaber’s vision is rooted in something simple yet powerful: making people feel welcome. Whether it’s a couple getting married on the Gulf, a family arriving for vacation, or a tech entrepreneur attending Web Summit — Qatar wants every guest to feel valued.
And with its mix of innovation, hospitality, and purpose, it’s clear that Qatar isn’t just chasing numbers — it’s creating stories worth sharing.
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