Qatar is once again bringing the world together — this time through culture, creativity, and collaboration. The Years of Culture (YoC) initiative, in partnership with the Ministry of Commerce and Industry, is taking center stage at the 10th edition of Hospitality Qatar, held from October 28 to 30, 2025, at the Doha Exhibition and Convention Centre (DECC).
This year’s participation falls under the Qatar-Argentina and Chile 2025 Year of Culture, a celebration that highlights how culture and commerce can work hand in hand to strengthen the and tourism sectors.
Connecting Culture, Commerce, and Tourism
Marking its 10th anniversary, Hospitality Qatar has grown into one of the region’s most important gatherings for professionals in tourism, , food and beverage, and design.
The 2025 edition comes at a time of rapid expansion for Qatar’s tourism industry, which welcomed more than five million international visitors in 2024 — a 25% jump from the previous year. With hotel occupancy climbing and new attractions opening, Qatar continues to position itself as a global destination that blends modern innovation with deep cultural roots.
The participation of Argentina and Chile under the Years of Culture program highlights expanding connections with new tourism markets, showing how partnerships built on creativity and shared values can shape a stronger, more inclusive landscape.
Latin American Innovation Arrives in Doha
This milestone edition welcomes a vibrant delegation from Argentina and Chile, two countries known for their innovation, sustainability, and rich culinary traditions.
Representing Argentina, Augusto Ardiles, Undersecretary of Investments at the Ministry of Economic Development of Buenos Aires, leads a team featuring:
- Cura Té Alma – creators of artisanal tea and yerba mate blends designed as sensory experiences.
- Smileweb – a tech company using AI to analyze customer feedback and help hospitality brands improve service and engagement.
From Chile, four pioneering companies join the program:
- Lazarillo, a virtual assistant app enhancing accessibility for hotel guests.
- Gourmedia, offering smart digital tools for hospitality brands, from e-menus to loyalty systems.
- myHotel, a global SaaS platform serving over 1,800 hotels with AI-powered automation and guest experience solutions.
- ACHITUR, promoting sustainable, community-based tourism through digital transformation in rural Chile.
Collaboration and Cultural Exchange
Beyond business, Hospitality Qatar 2025 is about dialogue, learning, and collaboration. Panels, live demonstrations, and interactive sessions will explore the latest trends in culinary innovation, sustainability, and hospitality technology.
According to His Excellency Mohammed Al Kuwari, YoC Adviser on Latin American Affairs and Qatar’s former Ambassador to Mexico, “The Years of Culture initiative continues to show how cultural exchange and economic cooperation can complement one another. When people connect through hospitality, design, or gastronomy, they build understanding and trust — and that’s the foundation of long-term global partnerships.”
Shaping the Future of Global Hospitality
As Qatar expands its tourism ecosystem and builds new global partnerships, initiatives like the Qatar-Argentina and Chile 2025 Year of Culture demonstrate the power of international collaboration. They celebrate shared values — creativity, inclusion, and sustainability — while reinforcing Qatar’s role as a bridge between regions and cultures.
By merging culture with commerce, Qatar continues to lead a new era of global hospitality, one that values innovation as much as connection.
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